"Produce Magic Software has been one of the best investments we have made. Most companies are hesitant about moving to a new produce package and we are no exception to that, but for our company the program has paid for itself. Our salespeople have embraced the program and have increased their productivity. Before Produce Magic, we used to write down orders and didn't get the orders entered into the computer until after they were shipped. Having all order information available while orders are being processed greatly reduces errors and problems. Also, before getting Produce Magic Software, tracking our inventory and sales was done in various database programs and spreadsheets, and that was a miserable job and very prone to errors because it was all input manually. Produce Magic has outstanding features and is much more powerful than any other package we have seen, but that is not the reason to get the package. The reason to get the package is that anything you want can be easily customized to give you exactly what you need. Our grower settlements are a perfect example. All of the tracking we need for grower accounting and those complicated reports are totally automatic, which saves us untold hours. I don't think that could have been automated with any other package because it required very complicated and flexible calculations since many of the contracts have different terms. Our company is extremely concerned about keeping costs as low as possible and make sure that everything we do is cost-effective. I can honestly say that all of the custom programming projects we have had done have been extremely cost-effective. The staff are all very experienced in the produce industry and with their software, and their support is wonderful." - Gary Cooper, CFO, Dimetri Gardikas Produce Co., Inc., Santa Fe Springs, CA
"I have been a Produce Magic Software (PM) customer since 2006. As Ron, Violet and Darla (of PM) can all attest, my personality slants very heavily to being very "attentive" to details. With my job description consisting of handling all Sales, A/P, A/R and grower accounting/liquidations, my criteria for a new software program had to fit me, not me fit “it”. The need for the program to fit me was paramount. I did not have the time or the desire to have to learn and re-learn how to utilize produce software. Probably the absolute most dominant aspect of my relationship with Produce Magic is their ability to deliver the customizations needed to FIT ME and right away. As you can imagine, I did my due diligence at researching the produce software marketplace. My father raised me on an often repeated statement and has since become my mantra: “don't tell me -- show me!!!” And, Produce Magic Software has done just that -- over and over again as my business has grown and I needed additional program features to be added (often), Produce Magic has always delivered and quickly. In the end, value can be measured many ways. As for myself, nailing the Demo presentation (thanks, Violet), to answering the phone when it rings and returning phone messages (thanks, Darla), to incorporating my ‘vision’ in programming updates (thanks, Ron) has allowed me to proclaim with confidence that if you are in the market for a new produce software - you must put Produce Magic on your list to consider. Once you have -- you will be sharing with all other PM users out there including myself by saying, “Produce Magic is the right fit for me. It so rare these days to find people (notice I said people, and not a software company) because I believe that is what sets PM apart from the others. You are communicating with people who truly want to help you get to the finish line both figuratively and financially. PM has distinguished themselves from the others by listening, then doing. Programmers tend to be in a word -- sterile, thinking and solving the customer's challenges from inside their box. Ron, at Produce Magic, thinks outside the box, looking through the customer's eyes and seeing real solutions. Darla heads up their support staff and continues to amaze me how she is able to remember how to find, solve & fix issues on an extremely customized program. We are extremely pleased and committed in our relationship with Produce Magic Software. We view PM as partners in our journey towards achieving our goals. In most situations, more growth equals more personnel. However in our case, with the power of Produce Magic it has allowed me to continue to manage the increase in our business without having to increase office personnel. We handle 1,700 truckloads of produce in a little over 4 months. With Food Safety and Product Lot Identification demands ever increasing, PM has risen to the challenge. With Produce Magic, our ability to track product from the field through multiple repack stations to the customer is ‘spot on’. I can tell you, without PM I would have at least a 75% increase in office staff, possibly more. Fortunately, with Produce Magic Software, I will not have to address that aspect. We strive for efficiency at all levels of our business -- with Produce Magic I know that base is covered! -- Gary Palmer, CEO (Mister P), JF Palmer & Sons, Pharr, Texas
"Purchasing Produce Magic Software was certainly one of the best decisions our company has made. We all know that an important key to the success of a modern produce company is a detailed, complete information system that can be easily modified to support our new strategies and business directions. We expect our company to remain in a continual state of growth to maintain our highly competitive position in the Southern California market. Produce Magic Software provides the technical support for this and still keep our labor costs down by automating many of the traditionally labor intensive processes. If you want what we believe to be the best produce automation software we have seen, you should definitely review Produce Magic. If you are thinking you cannot justify upgrading to Produce Magic Software because you have invested so much in your existing system, think again. If Produce Magic Software solves problems for you the way it has for us, it may pay for itself many times over." - Todd Smayda-Shandler, GM, Shapiro-Gilman-Shandler Distributors (S-G-S). Los Angeles, CA
"Much of what we sell has to be repacked specifically for that order. Produce Magic Software developed repack programs that track all the input costs, labor costs, and lets us add any number of additional 'payables'. These programs allow us to do repacking for each specific sales line item right on the spot...Each repack is done specifically for that one line item and needs to have specific packaging and labels that are not used for other sales." - Jimmy Matiasevich, Vice President, VEG-LAND - JBJ Distributing Inc. - Fresh Cut Inc., Fullerton, CA
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